[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_row _builder_version=”4.16″ _module_preset=”default” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”et_body_layout”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n
Once the shooting of your promotional film is complete, a new crucial phase begins: post-production. This is where the assembly of all the footage captured during filming truly brings your video to life. Through a process of selecting the best shots, editing, sound design, and aesthetic adjustments, post-production transforms raw footage into a professional film that will effectively convey your message and captivate your audience. <\/span><\/p>\n <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n After completing the shooting, our team of <\/span>editors<\/strong> undertake a process of selecting and organizing the footage. This step aims to extract the best sequences of your <\/span>promotional film<\/strong> and arrange them to optimize the final video<\/strong> editing. <\/p>\n <\/p>\n [\/et_pb_text][et_pb_accordion open_toggle_background_color=”#FFFFFF” closed_toggle_background_color=”#FFFFFF” toggle_icon=”3||divi||400″ _builder_version=”4.27.4″ _module_preset=”default” toggle_font=”|||on|||||” background_enable_color=”off” custom_margin=”||40px||false|false” custom_padding=”||||false|false” border_width_all=”0px” border_width_bottom=”1px” locked=”off” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_accordion_item title=”Votre titre va ici” open=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_css_main_element=”display:none;” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings. <\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Vocabulary point” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”et_body_layout” open=”off”]Rush: In video production, a “rush” refers to a raw, unedited sequence recorded during filming. It is the continuous, uninterrupted recording by the camera, capturing all takes, dialogue, and actions. Rushes serve as the source material for the final edit, where the director and editor select the best moments to create the finished version of the film. [\/et_pb_accordion_item][\/et_pb_accordion][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n Video editing is the stage where your promotional film truly comes to life. It is often referred to as the \u201cthird writing\u201d<\/strong> of the film. It is a time of compromises and sacrifices, as not everything can be included. Editing must be precise and concise. It involves organizing<\/strong> visual and sound elements, cutting<\/strong> scenes, adding special effects<\/strong>, transitions<\/strong>, and music<\/strong>, all while respecting the original chronology or script. Just like combining flavors in cooking, the way images are combined in your video is crucial to creating engagement and emotion. <\/p>\n Video editing<\/strong> is above all a matter of sensory experience<\/strong>. The rhythm of a video is very important. A one-minute edit can feel very long, while conversely, a ten-minute edit can feel short if it is well-paced<\/strong>, impactful<\/strong>, sharp, and concise. The art of video editing is, therefore, primarily a question of feeling! There is no need to censor yourself based on duration<\/strong>. <\/span>Imposed (except when there are duration constraints related to cinema or social media distribution, for example). Often, our clients impose a duration for their promotional film without a specific reason or constraint. In reality, it is the video editing that sets the pace<\/strong> and length of the video. This is where our expertise <\/strong>comes into play. A promotional film you initially estimated at 2 minutes may work better at 1 minute 45 seconds or 2 minutes 30 seconds. <\/p>\n It is also at this stage that, in certain types of videos, infographics, texts, and other elements are added.<\/p>\n <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n Video editing is the stage where your promotional film truly comes to life. It is often referred to as the \u201cthird writing\u201d<\/strong> of the film. It is a time of compromises and sacrifices, as not everything can be included. Editing must be precise and concise. It involves organizing<\/strong> visual and sound elements, cutting<\/strong> scenes, adding special effects<\/strong>, transitions<\/strong>, and music<\/strong>, all while respecting the original chronology or script. Just like combining flavors in cooking, the way images are combined in your video is crucial to creating engagement and emotion. <\/p>\n Video editing<\/strong> is above all a matter of sensory experience<\/strong>. The rhythm of a video is very important. A one-minute edit can feel very long, while conversely, a ten-minute edit can feel short if it is well-paced<\/strong>, impactful<\/strong>, sharp, and concise. The art of video editing is, therefore, primarily a question of feeling! There is no need to censor yourself based on duration<\/strong>. <\/span>Imposed (except when there are duration constraints related to cinema or social media distribution, for example). Often, our clients impose a duration for their promotional film without a specific reason or constraint. In reality, it is the video editing that sets the pace<\/strong> and length of the video. This is where our expertise <\/strong>comes into play. A promotional film you initially estimated at 2 minutes may work better at 1 minute 45 seconds or 2 minutes 30 seconds. <\/p>\n It is also at this stage that, in certain types of videos, infographics, texts, and other elements are added.<\/p>\n <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n Music and sound effects<\/strong> have a significant impact on the emotion <\/strong>of any promotional film. Our videographers add an appropriate soundtrack to the video to ensure an auditory experience as immersive as the visual one. <\/p>\n \n Our editing team places great importance on the selection of music<\/strong>. The tracks<\/strong> must perfectly match the mood, message<\/strong>, and objectives<\/strong> of your promotional film. After thorough research, we present you with up to three musical options<\/strong>. When the budget allows, we have the network and experience to collaborate with a professional composer to create custom music for your video. <\/p>\n <\/p>\n <\/p>\n [\/et_pb_text][et_pb_accordion open_toggle_background_color=”#FFFFFF” closed_toggle_background_color=”#FFFFFF” toggle_icon=”3||divi||400″ _builder_version=”4.27.4″ _module_preset=”default” toggle_font=”|||on|||||” background_enable_color=”off” custom_margin=”||40px||false|false” custom_padding=”||||false|false” border_width_all=”0px” border_width_bottom=”1px” locked=”off” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_accordion_item title=”Votre titre va ici” open=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_css_main_element=”display:none;” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings. <\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Vocabulary point” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”et_body_layout” open=”off”]ASMR: acronym for “Autonomous Sensory Meridian Response” (in French: “R\u00e9ponse Sensorielle Autonome Culminante”), ASMR refers to a pleasant and relaxing sensory experience triggered by specific visual, auditory, or tactile stimuli.[\/et_pb_accordion_item][\/et_pb_accordion][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n Sound design plays a crucial role in enriching a professional video, making it \u201ctangible<\/strong>\u201d by fostering greater engagement<\/strong> from the viewer.<\/p>\n Many videographers limit themselves to using music alone, without adding other sound elements to their promotional films. This approach can create a certain distance. A clear example of the importance of sound design is illustrated by the ASMR<\/strong> phenomenon. What we appreciate about sound design is that it can generate a unique sensory and emotional response<\/strong>, fostering a sense of closeness with the video content. <\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||12px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n Discover our work with our promotional film “Ecotourism”: Sound Design only.<\/em><\/p>\n <\/p>\n [\/et_pb_text][et_pb_video src=”https:\/\/vimeo.com\/481692080″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/et_pb_video][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n Discover our work with our promotional film “Journey in the Alps”: a blend of Sound Design and music<\/em><\/p>\n <\/p>\n [\/et_pb_text][et_pb_video src=”https:\/\/vimeo.com\/296403176″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n The voice-over in a promotional video is the <\/span>audio narration<\/strong>. <\/span>which accompanies the visuals. It is very useful for conveying a lot of information. We work in collaboration with professionals and can offer you various types of voice-overs in different languages, both male and female. <\/p>\n<\/div>\n Sometimes, we come across films where videographers have used the client or a member of the video agency to record the voice-over\u2026 Don\u2019t fall into this trap! It\u2019s a false economy that will undermine your video by making it look \u201ccheap,\u201d even if the visuals are stunning. <\/p>\n<\/div>\n Example from our video for M\u00e9tro featuring a voice-over:<\/em><\/p>\n<\/div>\n <\/p>\n [\/et_pb_text][et_pb_video src=”https:\/\/vimeo.com\/328480050″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n We can use digital effects<\/strong> to create elements that are difficult to capture during conventional filming or simply to enhance an image. <\/p>\n For example, here are images from our documentary project \u201cAnatomie de la Forme,\u201d where we added the appearance of the sun behind the tree:<\/em><\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_image src=”https:\/\/films06.wakiteo.cloud\/wp-content\/uploads\/2025\/03\/avant-apres-photo.webp” title_text=”avant-apres-photo” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n Discover our work with our project \u201cAnatomie de la Forme,\u201d a promotional film by the artist Jean-Marie Fondacaro, shot in the style of an artistic documentary.<\/em><\/p>\n <\/p>\n [\/et_pb_text][et_pb_video src=”https:\/\/vimeo.com\/306353762″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n When our videographers shoot, the footage they capture is called \u201cFlat,\u201d meaning it hasn\u2019t been processed yet: it is raw and somewhat dull. Color grading<\/strong> concerns the image of your promotional film and serves two main purposes:<\/p>\n Below is an example of an image before and after color grading: <\/em><\/p>\n <\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/films06.wakiteo.cloud\/wp-content\/uploads\/2025\/03\/avant-apres-02.webp” title_text=”avant-apres-02″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n Mixing concerns the sound: it involves adjusting volume levels, sound spatialization, adding sound effects, and precise synchronization with the visuals. This ensures that the music and added sounds are audible and harmonious within your promotional video. <\/p>\n <\/p>\n To optimize the delivery time<\/strong> of the final version of your video, we carry out a number of feedback rounds, agreed upon in advance with you depending on the number of decision-makers within the client\u2019s company. If two feedback rounds are approved, here is the typical schedule: <\/p>\n \n \n This is how our video agency<\/strong> operates. Every phase of post-production is meticulously coordinated to exceed your expectations. <\/p>\n Video production is our art, and we are delighted to invite you to join this creative<\/strong> journey.<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_button button_alignment=”center” custom_button=”on” button_text_size=”13px” button_text_color=”#737373″ button_text_color__hover=”#FFFFFF” button_text_color__hover_enabled=”on|desktop” button_border_radius=”0px” button_font=”|||on|||||” button_use_icon=”off” button_border_width=”1px” button_border_color=”#000000″ custom_padding=”10px|40px|10px|40px|true|true” button_letter_spacing=”3px” button_bg_color__hover=”#000000″ button_bg_color__hover_enabled=”on|desktop” button_url=”https:\/\/films06.com\/en\/contact\/” button_text=”Build your project together” _builder_version=”4.27.4″ _module_preset=”6272f0b8-6df4-477e-b56a-b38676d85d81″ global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Once the shooting of your promotional film is complete, a new crucial phase begins: post-production. This is where the assembly of all the footage captured during filming truly brings your video to life. Through a process of selecting the best shots, editing, sound design, and aesthetic adjustments, post-production transforms raw footage into a professional film […]<\/p>\n","protected":false},"author":1,"featured_media":469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorise"],"yoast_head":"\nA. Footage review<\/h2>\n
B. Video editing <\/h2>\n
B. Video editing <\/h2>\n
C. Sound design of a video<\/h2>\n
1. Music<\/h3>\n
2. The Sound Design<\/h3>\n
3. The Voice-Over<\/h3>\n
C. Final touches of the video<\/h2>\n
1. Digital effects<\/h3>\n
2. Color grading<\/h3>\n
\n
<\/ol>\n
<\/ul>\n
3. Mixing<\/h3>\n
D. Video delivery: the grand finale of post-production<\/h2>\n
\n
That\u2019s all there is to it!<\/h2>\n