{"id":726,"date":"2025-01-10T14:15:00","date_gmt":"2025-01-10T14:15:00","guid":{"rendered":"https:\/\/films06.com\/audiovisual-pre-production-part-1\/"},"modified":"2025-06-24T13:34:35","modified_gmt":"2025-06-24T13:34:35","slug":"audiovisual-pre-production-part-1","status":"publish","type":"post","link":"https:\/\/films06.com\/en\/audiovisual-pre-production-part-1\/","title":{"rendered":"Audiovisual pre-production – Part 1"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_row _builder_version=”4.16″ _module_preset=”default” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”et_body_layout”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n

Preproduction is the<\/span> first crucial step <\/span>in audiovisual production<\/strong>, preparing and organizing<\/span> all necessary elements<\/strong> before filming.<\/strong>. to ensure the success of your <\/span>promotional film,<\/strong> it is essential to clearly define <\/span>your objectives<\/strong> and meticulously plan every detail. Our <\/span>video agency<\/strong>, with its experience and expertise, supports you in this essential phase by providing a dedicated <\/span>production team<\/strong>. dedicated. Discover how a good <\/span>pre-production<\/strong> can transform your vision into a <\/span>successful<\/span> video project<\/strong>.<\/div>\n

<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”]Summary:<\/strong><\/strong><\/p>\n

    \n
  1. Definition of objectives<\/li>\n
  2. Script development<\/li>\n<\/ol>\n

    [\/et_pb_text][et_pb_accordion open_toggle_background_color=”#FFFFFF” closed_toggle_background_color=”#FFFFFF” toggle_icon=”3||divi||400″ _builder_version=”4.27.4″ _module_preset=”default” toggle_font=”|||on|||||” background_enable_color=”off” custom_margin=”||40px||false|false” custom_padding=”||||false|false” border_width_all=”0px” border_width_bottom=”1px” locked=”off” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_accordion_item title=”Votre titre va ici” open=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_css_main_element=”display:none;” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n

    Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings. <\/p>\n

    [\/et_pb_accordion_item][et_pb_accordion_item title=”Vocabulary point” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”et_body_layout” open=”off”]<\/p>\n

      \n
    • Pre-production<\/strong> = Pre-production<\/strong>, the first phase of the audiovisual production<\/strong> process, takes place before shooting <\/strong>and aims to prepare and organize the necessary elements in advance, such as video creation<\/strong>, location scouting, and shoot organization<\/strong>.<\/li>\n<\/ul>\n

      [\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n

      A. Definition of objectives during the pre-production stage<\/h2>\n

      First and foremost, it is essential for the videographers<\/strong> on our production team<\/strong> to understand the objectives<\/strong> of your promotional film<\/strong>. Our videographers<\/strong> will be the architects of your project: they therefore need to know your intentions and budget to determine which resources to use to \u201cbuild\u201d your video project<\/strong>. <\/p>\n

      Two possibilities<\/strong>:<\/span><\/p>\n

        \n
      1. Do you have a very clear vision of what you want? A precise budget and specific guidelines for our team of videographers<\/strong>? Make sure your budget is consistent with your video project<\/strong>. <\/li>\n
      2. Do you need a promotional film<\/strong> but don\u2019t know where to start? Most of our clients contact us without knowing exactly what they want. That\u2019s why we guide them based on their objectives<\/strong> and budget. Our video agency<\/strong>\u2019s work is notably based on advice and personalized support. <\/li>\n<\/ol>\n

        <\/p>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n

        For example, we produced a series of promotional films for the brand Couteaux du Chef. Their objective was to showcase the variety of knives offered for online sale. The tone of the video would have been completely different if the goal had been to show their manufacturing process! The same subject can be approached in various ways. It is therefore essential to think beforehand about the angle you want to emphasize. <\/em><\/p>\n

        Discover a video from our <\/span>series<\/strong> for Couteaux du Chef: <\/em><\/p>\n

        <\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_video src=”https:\/\/vimeo.com\/371433650″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n

        What questions should you ask yourself for a video project?<\/h3>\n

        To help you<\/strong>, we have drafted these questions to understand the purpose of your video:<\/p>\n

          \n
        1. Why do you want to make this video<\/strong>? To promote a new product? To show your company\u2019s production<\/strong> line? To modernize your communication<\/strong>? <\/li>\n
        2. What is the central message?<\/li>\n
        3. Who is the target audience? (aligned with your marketing target) <\/li>\n
        4. What image do you want to project? Modern, high-quality, ethical\u2026 <\/li>\n
        5. What will be the distribution channels? Website, social media, television, cinema, trade shows, internal communication<\/strong>\u2026 <\/li>\n
        6. What is the deadline?<\/li>\n
        7. What is the tone? A humorous tone will have a different impact than a typically corporate one. <\/li>\n
        8. What type of video<\/strong>? A commercial film<\/strong>? Videos <\/strong>for social media? A more \u201ccorporate\u201d corporate film<\/strong>? Interview videos<\/strong> of your employees? The list is long\u2014let\u2019s think together about what seems most relevant! <\/li>\n<\/ol>\n

          <\/p>\n

          [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_button button_alignment=”center” custom_button=”on” button_text_size=”13px” button_text_color=”#737373″ button_text_color__hover=”#FFFFFF” button_text_color__hover_enabled=”on|desktop” button_border_radius=”0px” button_font=”|||on|||||” button_use_icon=”off” button_border_width=”1px” button_border_color=”#000000″ custom_padding=”10px|40px|10px|40px|true|true” button_letter_spacing=”3px” button_bg_color__hover=”#000000″ button_bg_color__hover_enabled=”on|desktop” button_url=”https:\/\/films06.com\/en\/contact\/” button_text=”Building your project together” _builder_version=”4.27.4″ _module_preset=”6272f0b8-6df4-477e-b56a-b38676d85d81″ global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n

          b. Script development for a successful shoot <\/h2>\n

          <\/p>\n

          [\/et_pb_text][et_pb_accordion open_toggle_background_color=”#FFFFFF” closed_toggle_background_color=”#FFFFFF” toggle_icon=”3||divi||400″ _builder_version=”4.27.4″ _module_preset=”default” toggle_font=”|||on|||||” background_enable_color=”off” custom_margin=”||||false|false” custom_padding=”||||false|false” border_width_all=”0px” border_width_bottom=”1px” locked=”off” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_accordion_item title=”Votre titre va ici” open=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_css_main_element=”display:none;” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n

          Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings. <\/p>\n

          [\/et_pb_accordion_item][et_pb_accordion_item title=”Vocabulary point” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”et_body_layout” open=”off”]<\/p>\n

            \n
          • Run-through<\/strong>: A run-through is a document detailing the steps and content of a video <\/strong>project, serving as a guide for its production.<\/li>\n
          • Video moodboard<\/strong>: A video moodboard<\/strong> is a visual and audio collage that captures the mood, style, and tone of a video<\/strong> project to guide its creation.<\/li>\n
          • Script:<\/strong> This is a detailed narrative document describing the entire story or concept of a promotional film<\/strong>. It serves as a guide for planning, production, and video <\/strong>editing. A well-developed script<\/strong> typically includes an introduction, plot development, character descriptions, and dialogues. <\/li>\n
          • Storyboard<\/strong>: A storyboard<\/strong> is a sequence of drawings created before filming<\/strong>, which may include technical annotations (camera movements, for example) to visualize the shots that will make up the video<\/strong>. Just like in a comic strip. <\/li>\n<\/ul>\n

            [\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_video src=”https:\/\/vimeo.com\/577182049″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/et_pb_video][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n

            EVENT VIDEO<\/h3>\n

            Not all types of videos<\/strong> require a script<\/strong>. For example, an event video<\/strong> is not suitable for scriptwriting <\/strong>because there is no story to create beforehand with characters acting out roles. Our role in such cases is to capture what is happening in the moment and convey the atmosphere. <\/p>\n

            Discover an example with our event video for TEDx Cannes: <\/em><\/p>\n

             <\/p>\n

            <\/p>\n

            [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n

            Corporate video<\/h3>\n

            For institutional videos<\/strong> or so-called “corporate” company films<\/strong>, we don’t talk about a script <\/strong>but rather a “run-through,” since there is no story. These videos often aim to present the company or a product and need to introduce key information. In this case, it is important from the very beginning of location scouting and\/or preparation to clearly list the different points you want to highlight. These are usually pieces of information that are difficult to convey visually, which is why this type of video<\/strong> lends itself well to infographics and a voice-over, supervised in post-production by our video agency<\/strong>. <\/p>\n

            Run-through of a corporate film<\/h6>\n
              \n
            • Start of the video<\/li>\n
            • Company history.<\/li>\n
            • Presentation of locations, premises, and staff.<\/li>\n
            • Presentation of the production<\/strong> line: highlighting technological performance.<\/li>\n
            • Marketing presentation of finished products.<\/li>\n
            • Statistics, key figures.<\/li>\n
            • Environmental aspects: labels, certifications\u2026<\/li>\n
            • The social component.<\/li>\n
            • End of the video<\/li>\n<\/ul>\n

              Discover an example of an institutional film with our video \u201cETSI\u201d:<\/em><\/p>\n

              <\/p>\n

              [\/et_pb_text][et_pb_video src=”https:\/\/vimeo.com\/362107200″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n

              Aesthetic video<\/h3>\n

              For videos<\/strong> with an aesthetic concept, our videographers<\/strong> can work in advance on a video moodboard<\/strong>, which will provide a first preview of our artistic intentions. This moodboard<\/strong> consists of inspiring video<\/strong> clips, color palettes, video <\/strong>editing styles, key visual elements, and sound effects. The moodboard <\/strong>serves as a visual roadmap: it unifies the ideas and inspirations of our production team<\/strong>. It allows an effective visualization of the aesthetic, tone, and atmosphere we want to give your project even before the cameras start rolling. <\/p>\n

              Discover an example of a video moodboard we created for the \u201cEcotourism\u201d project:<\/em><\/p>\n

              <\/p>\n

              [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_video src=”https:\/\/vimeo.com\/481692080″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_image src=”https:\/\/films06.com\/wp-content\/uploads\/2025\/05\/scenario-xiaomi-768×484-1.png” title_text=”scenario-xiaomi-768×484″ align=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n

              Scripted video<\/h3>\n

              A script <\/strong>comes into play whenever there is a story to tell. These are often the most creative videos<\/strong> because they allow information to be conveyed through narration. A script<\/strong> is based on three acts: exposition, confrontation, and resolution. It tells a story with a beginning, middle, and end. Each part of the video<\/strong> cannot be shown separately. These are often the videos<\/strong> that most pique curiosity. Like a film<\/strong>, viewers want to know how the story ends! <\/p>\n

              Our teams, composed of videographers<\/strong> from cinema and communications<\/strong> backgrounds, can create a script <\/strong>perfectly aligned with your communication<\/strong> objectives<\/strong>. We work to craft an engaging narrative, discussing dialogues, actions, and ensuring every element contributes to delivering your message. We can also work from a script<\/strong> you have written. The message conveyed must be clear, concise, and easy to remember. <\/p>\n

              For example, here is the script created for Xiaomi:<\/em><\/p>\n

              <\/p>\n

              [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n

              Bonus: The storyboard, a tool for visualization<\/strong><\/h3>\n

              To validate a story or promotional film<\/strong> concept, we use a storyboard<\/strong>. This is a series of illustrations representing the different shots of a story. Each image is accompanied by descriptions detailing actions, dialogues, camera movements… It allows our videographers<\/strong> to approve the various shots before they are filmed. Storyboarding<\/strong> comes with a significant cost and is therefore used for more complex marketing projects, especially high-budget commercials<\/strong>. <\/p>\n

              Example of a storyboard created by us for Thales:<\/em><\/p>\n

              <\/p>\n

              [\/et_pb_text][et_pb_image src=”https:\/\/films06.com\/wp-content\/uploads\/2025\/05\/Storyboard-768×578-1.png” title_text=”Storyboard-768×578″ align=”center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_button button_alignment=”center” custom_button=”on” button_text_size=”13px” button_text_color=”#737373″ button_text_color__hover=”#FFFFFF” button_text_color__hover_enabled=”on|desktop” button_border_radius=”0px” button_font=”|||on|||||” button_use_icon=”off” button_border_width=”1px” button_border_color=”#000000″ custom_padding=”10px|40px|10px|40px|true|true” button_letter_spacing=”3px” button_bg_color__hover=”#000000″ button_bg_color__hover_enabled=”on|desktop” button_url=”https:\/\/films06.com\/en\/contact\/” button_text=”Contact us” _builder_version=”4.27.4″ _module_preset=”6272f0b8-6df4-477e-b56a-b38676d85d81″ global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n

              By integrating rigorous<\/span> pre-production practices<\/strong>, clearly defining your<\/span> objectives<\/strong>, and developing a <\/span>precise script<\/strong>, you optimize your chances of producing a successful <\/span>promotional film<\/strong>. Impactful and effective. Whether it\u2019s a <\/span>corporate film<\/strong>, an<\/span> institutional video<\/strong>, or an<\/span> event video<\/strong>, our <\/span>video agency <\/strong>offers you its expertise in <\/span>video <\/strong>creation and <\/span>communication strategy.<\/strong>. By collaborating with our <\/span> production team<\/strong>, you benefit from personalized support and innovative <\/span>filmmaking techniques.<\/strong> Make your video project <\/span>a <\/strong>success by relying on<\/span> solid and well-planned<\/span> pre-production<\/strong>.<\/p>\n

              <\/p>\n

              [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

              Preproduction is the first crucial step in audiovisual production, preparing and organizing all necessary elements before filming.. to ensure the success of your promotional film, it is essential to clearly define your objectives and meticulously plan every detail. 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