Provence-Alpes-Côte d’Azur region

CRT Côte d’Azur

We created a series of short videos for the CRT Côte d’Azur to promote the region to tourists. These vertical-format clips showcase iconic landscapes and local activities in just a few seconds, accompanied by animated text and dynamic music.

TYPE

Social media video

CLIENT

CRT Région Sud

Target audience

Potential tourists, travel enthusiasts, social media followers.

crt région sud s'émerveiller se ressourcer alpes du sud
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Objective of the film

Promote the South region in a dynamic way, quickly capturing attention on social media.

The stages of production
  1. Pre-production: Select the most iconic landscapes and inspiring local activities to showcase. Develop a visual identity that aligns with the visual universe of the locations, and design a “storyboard” to guide viewers through the region’s highlights.
  2. Production: The essence of this film lies in meticulous editing rather than extensive shooting. We gathered a variety of images designed to be enhanced, with a constant focus on maintaining aesthetic and color consistency. For certain sequences filmed by our team, particular care was given to lighting and the fluidity of movements (planned in advance to facilitate editing). Framing was also carefully considered from the outset to suit a potential vertical format.
  3. Post-production: The editing is intended to be smooth and subtle, punctuated by dynamic transitions and subtly integrated lighting effects, giving the images a warm patina. The goal: to maintain a clear and harmonious flow, aligned with the appearance of keywords designed as visual markers. A soundtrack that is both soft and lively accompanies the whole, maintaining attention while giving the narrative a light, engaging rhythm.
  4. Distribution: Published on social media (Instagram, TikTok) and as sponsored ads to maximize the visibility of the region.
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