The brand dedicated to female hormonal balance

Miyé

For Miyé, we created a strong-concept video by drawing a parallel between elements of nature and the human body. We designed a series of diptychs combining body parts with natural elements, creating a visual “rhyme” between them. The purpose of this visual exercise was to highlight our unique relationship with the natural environment as well as the beauty of our body.

Around four themes: skin, intimacy, hair, and female balance, we aimed to illustrate the harmony and benefits of the brand’s natural products. The concept was developed by our team, and the video was shared across various social media platforms.

TYPE

Social media video

CLIENT

MiYé

Target audience

Potential consumers, social media followers.

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Objective of the film

Showcase the brand and its benefits while breaking free from the traditional conventions of wellness videos.

The stages of production
  1. Pre-production: The development and writing of the concept were accompanied by a photographic moodboard designed to illustrate the visual universe and affirm its credibility. A visual animation was also created, designed to seamlessly and elegantly integrate the logo into the video while reinforcing the project’s graphic identity.
  2. Production: The packshots of the various products were filmed against solid color backgrounds. The goal was to make them visually stand out and focus attention on their details. A carefully crafted staging presents them in action, designed to “rhyme” each gesture with its visual counterpart in post-production. This play of correspondences strengthens the coherence and impact of the whole.
  3. Post-production: Split-screen was chosen as the narrative technique for this project, allowing multiple dimensions to coexist visually within a single frame. This cinematic method, which divides the screen into distinct segments, was used to create a dialogue between two worlds. On one side, the five explored body themes; on the other, elements of nature, highlighted through meticulous photographic work. The intention was to identify visual resonances—converging lines, shared textures, analogies in layout and composition—between the human body and the natural world. A soft and minimalist soundtrack, combined with a subtle voice-over, completes the video, adding a strong emotional dimension that fosters viewer engagement.
  4. Distribution: Published on social media platforms (Instagram, LinkedIn, etc.).
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